Curated Seaside Apparel
The Retro Surf Lounge
Classic graphic tees, vintage board shorts, and statement retro sunglasses inspired by original California boardwalk culture and vinyl Beach Boys rhythms.
Youthful Sun & Surf Gear
Bright bikinis, canvas beach totes, and vibrant accessories designed for families, and active water babes ready for ocean breezes, and boardwalk fun.
Our Surfside Themes
Bridging vintage ocean heritage with modern seaside energy for every generation.
We have you covered. Sun essentials, adult lounge nostalgia and youthful surf looks.
Join us for sea-glass crafting, or one of our surf inspired creative workshops Free juice bar samples to enjoy.
The aquazula boutique brings families together under one sunny roof.
In the Shop
Seaside Apparel & Accessories
A quick visual tour of our latest sun-bleached arrivals, coastal goods, and beach accessories.
We are open daily on the Santa Cruz boardwalk with cold drinks, and fresh boutique arrivals.